GO-TO-MARKET PROPOSAL
Making Vest the Default
for Leveraged Stock Trading
Vest gives traders 24/7 leveraged access to thousands of markets no retail broker will offer. The product is live and has cleared over $16B. The next step is the audience to match it. A twelve month program built to onboard unique traders, grow retail volume, and own the category across both Web3 and Web2.
Prepared for Vest
August 2026
TRUSTED BY
01
SECTION ONE
Who we are and what we have done
The team behind the program, and the work that shows how we operate.
01
Who we are
02
Selected work
01 / WHO WE ARE
A full-stack go-to-market studio
Surgence runs go-to-market end to end: narrative and messaging, content and design, press and distribution, paid, and search. Forty specialists in house across five hubs, no subcontracting, one team accountable for the whole program.
40+
Specialists in house
100+
Engagements delivered
5
Global hubs
$300M+
Client revenue driven
TRUSTED BY
JupiterGLOBAL HUBS
DUBAI · SINGAPORE · SEOUL · BANGKOK · NEW YORK
02 / SELECTED WORK
Case studies with global brands
A sample of the work. Exchanges, trading products, and category leaders across five markets.
BYBIT
Creator campaign onboarding Web2 audiences through scaled UGC and influencer activation.
100+
WEB2 UGC CREATORS
200%
UPTICK FOR FUNDED ACCOUNTS ON THAT WEEK
10M+
CAMPAIGN IMPRESSIONS
ORBT
Launch of a unified liquidity layer for DeFi, from positioning through to depositor acquisition.
330,000
WALLETS CAPTURED
200,000
COMMUNITY GROWTH
$100M+
SECURED IN PRIVATE ROUNDS
$20M+
TVL ATTRIBUTED TO MARKETING
ETHGAS
Protocol and Telegram-led marketing to capture user liquidity and drive token demand.
$1B
COMMUNITY GAS SPEND CAPTURED
$2B+
ALL-TIME HIGH FDV
BINANCE, BYBIT
TIER 1 EXCHANGE LISTINGS
300,000
COMMUNITY GROWTH
ADI PREDICTSTREET
Go-to-market launch campaign for the official prediction market partner of the FIFA World Cup 2026.
100,000+
USERS
20M+
CAMPAIGN IMPRESSIONS
TOP 5
PREDICTION MARKET BY WEEKLY VOLUME
FALCON FINANCE
Go-to-market for a universal collateral layer and RWA-backed synthetic dollar.
$110M+
TOKEN SALE DEPOSITS
200,000+
COMMUNITY SCALED
BINANCE
TIER 1 EXCHANGE LISTING
UPBIT
KOREAN LISTING AND GTM
JUPITER
Go-to-market and launch campaign for Jupiter Gacha.
$30M
SALES IN WEEK ONE
10M+
CAMPAIGN IMPRESSIONS
NO. 1
GACHA PLATFORM BY WEEKLY VOLUME
FULL CASE STUDY DEEP DIVES IN THE APPENDIX
03 / SOCIAL CONTENT IN PRACTICE
Verified posts, live in the market
Organic content that matches the platform, keeps the brand voice, and earns engagement without paid amplification.
04 / PRESS AND DISTRIBUTION
Press and distribution network
Where Vest announcements land, by tier.
Finance and business press
Traders, analysts and financial media
Wires and syndication
Guaranteed pickup across market terminals
Markets and trade press
Exchanges, platforms and trading ecosystems
02
SECTION TWO
The situation and the objectives
What this program is being measured on, and who it has to reach.
01
The objectives
02
The position Vest owns
03
Two audiences, two engines
03 / THE OBJECTIVES
Five objectives, and how we move each one
Every campaign and every function in this program reports against one of these.
Unique traders onboarded
TODAY
Acquisition runs almost entirely through crypto-native channels, into an audience that already has somewhere to trade.
THE TARGET
A step change in first-time depositors, with the majority arriving from outside the existing crypto funnel.
HOW WE MOVE IT
Two parallel acquisition engines, the Ticker Card and Perp Résumé as owned top-of-funnel, and search capturing traders already looking.
Retail trading volume
TODAY
Over $16B cleared, but volume is concentrated in a small cohort of sophisticated traders rather than a broad retail base.
THE TARGET
Volume growth driven by more traders trading more often, not by a handful of accounts trading larger.
HOW WE MOVE IT
Earnings Nights as a recurring volume event, seasonal points competition, and market-triggered content that returns traders on real catalysts.
Mindshare in the category
TODAY
44K followers and a broadcast account for a platform clearing billions. Leveraged stock trading has no owner.
THE TARGET
Vest is the name that comes up when traders discuss trading equities with leverage, in both crypto and stock communities.
HOW WE MOVE IT
A standing creator roster trading real positions, native seeding before any campaign, and PnL built to be shared.
Category dominance across Web2 and Web3
TODAY
Search and AI answers return outdated positioning. Stock and options audiences are effectively unaddressed.
THE TARGET
Page one on the category terms, correct citation in AI answers, and an established presence in the communities where equity traders already sit.
HOW WE MOVE IT
SEO and GEO on high-intent terms, Reddit, TradingView and fintwit distribution, and a Web2 creator engine built separately from crypto.
Vest Capital conversion
TODAY
The funded product reaches crypto audiences, not the prop and funded communities that already buy challenges.
THE TARGET
A predictable, measurable evaluation funnel with a known cost per funded trader.
HOW WE MOVE IT
A dedicated funnel into prop, Whop and funded-trader communities, with creative and language built for that market specifically.
THE SHORT VERSION
Vest already does something no retail broker can offer. This program is about converting that into traders, volume and category ownership in twelve months, not awareness.
BASELINES CONFIRMED WITH VEST IN WEEK ONE, TARGETS SET AGAINST THEM
04 / THE POSITIONING
The position Vest owns
One line every objective is delivered through.
THE POSITIONING STATEMENT
Trade what is moving. Any market, any hour, with leverage.
Every campaign, creator brief and piece of content in this program is checked against that sentence.
THOUSANDS OF MARKETS
NYSE equities, crypto, commodities and FX from one self-custodial account.
WHAT IT UNLOCKS
The reason a crypto trader deposits again.
NO MARKET HOURS
Earnings, macro prints and overnight moves are tradeable when they happen.
WHAT IT UNLOCKS
A recurring volume event every earnings week.
UP TO 50X LEVERAGE
Long or short, on markets a retail broker will not let you touch this way.
WHAT IT UNLOCKS
The wedge that converts the stock and options audience.
1 USDC TO START
Card deposits and instant USDC settlement, with no KYC in the way.
WHAT IT UNLOCKS
A first deposit from someone who has never held crypto.
WHY THIS COMPOUNDS
The ticker changes every week. One week it is NVDA, the next it is a company nobody was discussing seven days earlier. The proposition does not change, and that is what makes it a category rather than a campaign.
05 / AUDIENCE MAP
Two audiences, two acquisition engines
Same platform, same position, entirely different content and distribution.
Crypto traders
WHAT THEY WANT
More to trade. They already run leverage, already self-custody, and are looking for the next market with real movement behind it.
WHERE THEY ARE
Crypto Twitter, trading Discords, Telegram, perp DEX communities, points and airdrop circles.
WHAT WE SAY
You are already trading BTC and SOL with leverage. Now trade NVDA and whatever stock is moving, from the same wallet.
HOW WE REACH THEM
Crypto creator roster, native seeding, the Perp Résumé, points seasons and ambassador programs.
WHAT THEY DRIVE
Volume in the near term, and the social proof the second audience needs before it converts.
Stock and options traders
WHAT THEY WANT
Fewer restrictions. Leverage, shorting, after-hours access and a lower barrier than a brokerage account gives them.
WHERE THEY ARE
TikTok, Instagram, YouTube, TradingView, fintwit, Reddit and search.
WHAT WE SAY
Trade the market when it moves, not when the exchange opens. With leverage your broker will never give you.
HOW WE REACH THEM
Web2 creator engine, the Ticker Card, SEO and AI search, Reddit and paid social.
WHAT THEY DRIVE
Unique trader growth and category dominance. Slower to convert, and the larger long-term pool.
SECONDARY AUDIENCES
Funded account traders
WHO THEY ARE. Traders already buying challenges from prop firms and following funded traders on YouTube and Discord.
WHY THEY MATTER. They arrive with intent and skill already in place, and they pay before they trade.
WHAT THEY DRIVE. Vest Capital conversion, measured on cost per funded trader.
Liquidity providers
WHO THEY ARE. DeFi-native yield communities, on-chain analysts and funds comfortable deploying capital on-chain.
WHY THEY MATTER. Deeper liquidity supports every other audience.
WHAT THEY DRIVE. Capacity. Approached later, once the vault has a performance story worth marketing.
HOW THIS TRANSLATES INTO THE PROGRAM
The two engines run in parallel, not in sequence. Crypto ignites first because the behaviour already exists and it produces the proof the second audience responds to. The Web2 engine takes longer to build and is where the larger audience sits. Neither one waits for the other.
03
SECTION THREE
The campaigns
Fourteen campaigns across four phases, each one moving a named objective.
01
How the system works
02
The campaign roadmap
03
Campaign detail
06 / HOW THE SYSTEM WORKS
Two loops running at once
One captures attention the market already creates. The other is the system Vest owns.
LOOP 01 / BORROWED ATTENTION
The market attention loop
A ticker starts moving
Vest already has the market listed
Creators and community take positions
Content and PnL publish while it is live
Search and Reddit capture the demand
New traders arrive mid-move
Market attention becomes Vest volume.
LOOP 02 / COMPOUNDING ATTENTION
The owned loop
A trader performs on Vest
Their result becomes a shareable asset
Their audience follows them onto the platform
Season standings make it competitive
Competition produces more content
The roster grows and the cycle widens
Vest attention compounds without a market event.
WHY THIS COMPOUNDS
The first loop is why volume spikes on an earnings night. The second is why it does not fall back to baseline afterwards. Every campaign in this section feeds one or both.
06 / THE CAMPAIGN ROADMAP
Fourteen campaigns, four phases
Sequenced so each campaign has an audience waiting for it.
PHASE 01
4Ignite
Foundations
OBJ 03, 04
Ticker Card launch
OBJ 01, 03
Trencher Squad reveal
OBJ 03
Ambassador program
OBJ 01, 03
PHASE 02
6Build the meta
Earnings Nights
OBJ 02
Season 1 pre-registration
OBJ 01
Season 1 launch
OBJ 01, 02
Perp Résumé launch
OBJ 01, 02
Vest Capital prop push
OBJ 05
Season 1 close
OBJ 03
PHASE 03
2Expand
Web2 expansion launch
OBJ 01, 04
Season 2
OBJ 02
PHASE 04
2Compound
Copy league
OBJ 02, 03
Liquidity campaign
OBJ 02
PHASE TIMING CONFIRMED AGAINST FINAL SCOPE AND TERM
07 / CAMPAIGN 01
Foundations
Consolidate the brand and lock the messaging before a dollar of distribution is spent.
WHAT IT IS
Vest currently runs three names across two domains and two documentation sites. Search results and AI answers return positioning that predates the current product. Every dollar spent on distribution before this is fixed compounds into a fragmented brand. This campaign is internal, has no public moment, and takes the first three weeks.
THE BEATS
TODAY
X HANDLE
@VestExchange
PRODUCT SITE
vestmarkets.com
LEGACY SITE
vest.exchange
DOCS A
docs.vestmarkets.com
DOCS B
docs.vest.exchange
ENTITY
Vest Labs
AFTER
X HANDLE
PRODUCT SITE
LEGACY SITE
DOCS A
DOCS B
ENTITY
VEST
NAMING DECISION MADE WITH VEST IN WEEK ONE
OBJECTIVE
OBJ 03, OBJ 04
THE TARGET
One resolved brand across every owned and third-party surface
MEASURED BY
Search and AI answer accuracy on brand terms
WHAT IT PRODUCES
A single brand, a signed-off messaging house, a working visual system, and a measurement baseline that every later number is compared against.
PHASE 1 / IGNITE
NO PUBLIC LAUNCH MOMENT
07 / CAMPAIGN 02
Ticker Card launch
The first public moment. An owned asset that reaches both audiences without a wallet or an ad budget.
WHAT IT IS
A landing page that reads any public X profile and returns that account as a stock: ticker, sector, market cap from reach, P/E from engagement rate, 52 week range, analyst rating, and the real listed stock it most resembles, with a live price and a trade CTA. It requires no wallet, which is what makes it the only asset in the program that lands equally on crypto traders and stock traders.
THE BEATS
VEST
TRADE / MARKETS / GET FUNDED
What stock are you?
Enter any X handle. We will price it.
$HANDLE
Account Name
SECTOR
Crypto Infra
MARKET CAP
$2.4M
P/E RATIO
340
52W RANGE
0.8 – 3.1
MOST SIMILAR LISTED STOCK
TSLA
421.60 +3.42%
High volatility, retail-heavy following, priced on narrative rather than earnings.
TODAY'S HIGHEST CAPS
ILLUSTRATIVE. FINAL CREATIVE BUILT INSIDE THE VEST VISUAL SYSTEM
OBJECTIVE
OBJ 01, OBJ 03
THE TARGET
The largest single reach event of Phase 1, converting card traffic into first signups
MEASURED BY
Cards generated, share rate, signups attributed to card traffic
WHAT IT PRODUCES
A reusable owned asset, a seeded distribution list of large accounts that have engaged with Vest, and a retargeting pool for paid social.
PHASE 1 / IGNITE
BUILT AND HOSTED BY SURGENCE
07 / CAMPAIGN 02 — PRECEDENT
We have shipped this exact mechanic before
Three live examples of the same viral product pattern the Ticker Card uses: read a public identity, return a scored card, make sharing the card the distribution.
Wallet reads its own onchain history back as a scored card. 936K views, 45K likes, 35K reposts.
Three step claim flow with a leaderboard behind it. 822K views on the launch post alone.
The output asset itself: personal number, rarity tier, one tap share. This is the Ticker Card pattern.
07 / CAMPAIGN 03
Trencher Squad reveal
A named roster of crypto traders trading stocks through Vest, revealed as a group rather than drip-fed as sponsored posts.
WHAT IT IS
Not creators reading scripts. A standing desk of recognisable traders with a shared identity who repeatedly trade equities through Vest and bring their audiences into the process. They post entries, explain the catalyst, and show losses as well as wins. The objective is to make a leveraged NVDA position on the timeline feel as ordinary as a BTC position.
THE BEATS
THE IDENTITY
TRENCHER SQUAD
@trader_01
184K followers
MOMENTUM
@trader_02
96K followers
EARNINGS
@trader_03
212K followers
MACRO
@trader_04
58K followers
OPTIONS
@trader_05
134K followers
INDICES
@trader_06
41K followers
SMALL CAPS
IN THE TIMELINE
@trader_01
Today: BTC / ETH / SOL / NVDA / CRCL
412 replies · 1.9K reposts · 11.4K likes
@trader_03
+$18,412
208 replies · 940 reposts · 6.2K likes
THE PRODUCT BECOMES DISCOVERABLE THROUGH THE BEHAVIOUR, NOT THE ADVERTISEMENT
OBJECTIVE
OBJ 03
THE TARGET
Leveraged equity positions appearing routinely in crypto trader content, not only in paid placements
MEASURED BY
Roster reach, organic mentions of Vest, share of voice on the category
WHAT IT PRODUCES
A permanent content engine that runs without campaign spend, and the social proof the Web2 audience needs before it converts.
PHASE 1 / IGNITE
ROSTER SIZED AGAINST FINAL BUDGET
07 / CAMPAIGN 04
Ambassador program launch
Build the amplification network before the season needs it.
WHAT IT IS
A tiered ambassador program with rewards tied to the coming season rather than flat fees, so participation compounds instead of being purchased per post. Placed deliberately ahead of Season 1 so there is a trained, incentivised base in position on launch day rather than a cold start.
THE BEATS
THE TIERS
TIER 03 / CORE
5x8 to 12 ambassadors, direct line to the Vest team
TIER 02 / ACTIVE
3x40 to 60 ambassadors, campaign activation
TIER 01 / OPEN
1xUnlimited, task based entry
EXH_01 / APPLICATION PAGE
VEST
PROGRAM / TIERS
Represent Vest.
Trade, post, refer. Climb the tiers. Earn from the season.
X HANDLE
TRADING EXPERIENCE
AUDIENCE SIZE
SEASON MULTIPLIER
EARLY ACCESS
DIRECT LINE TO THE TEAM
ILLUSTRATIVE. TIER SIZES CONFIRMED AGAINST FINAL SCOPE
OBJECTIVE
OBJ 01, OBJ 03
THE TARGET
A trained amplification network in position before Season 1 opens
MEASURED BY
Ambassadors onboarded, referral signups attributed to ambassadors
WHAT IT PRODUCES
A standing distribution network that can be activated on any campaign without new negotiation or spend.
PHASE 1 / IGNITE
RUNS INTO ALWAYS-ON SCOPE AFTER LAUNCH
07 / CAMPAIGN 05
Earnings Nights
The recurring volume franchise. Scheduled volatility the market already cares about.
WHAT IT IS
Crypto marketing spends most of its budget manufacturing moments. Earnings hand Vest a calendar of moments months in advance. Every major print becomes a repeating event: predictions published beforehand, community debate, live coverage during, PnL content immediately after. A rapid-response version runs whenever an unscheduled ticker takes over the timeline.
THE BEATS
THE CALENDAR
NVDA
20 AUG
LIVE TONIGHT
CPI
27 AUG
MACRO
AAPL
02 SEP
EARNINGS
FOMC
17 SEP
FOMC
TSLA
23 SEP
EARNINGS
AMZN
30 SEP
EARNINGS
EXH_01 / EARNINGS NIGHT LIVE
BROADCAST
NVDA earnings: long or short?
2,940 participants
ILLUSTRATIVE. CALENDAR SET AGAINST THE LIVE EARNINGS SCHEDULE
OBJECTIVE
OBJ 02
THE TARGET
A repeating volume spike on the earnings calendar, with volume holding above the previous baseline between events
MEASURED BY
Volume on event days versus baseline, active traders per event
WHAT IT PRODUCES
A predictable content and volume rhythm that runs on the market's calendar rather than on a campaign budget.
PHASE 2 / BUILD THE META
RUNS CONTINUOUSLY ONCE LIVE
07 / CAMPAIGN 06
Season 1 pre-registration
Build the audience before the season opens, so day one is not a cold start.
WHAT IT IS
Vest points currently run always-on, with no deadline, no standings and no reason to check them. This campaign announces the move to seasonal, protects every point already earned as Season 0, and opens pre-registration with an early-signup multiplier. The existing farming base is the first thing protected, because they are the loudest audience Vest has.
THE BEATS
VEST
SEASON / POINTS
SEASON 01
Points now have a finish line.
Season 0 is snapshotted and safe. Season 1 opens in 14 days.
14
DAYS
06
HOURS
22
MINS
41
SECS
YOUR SEASON 0 POINTS
14,820 carried in full
PRE-REGISTERED
8,412 traders
SEASON LENGTH
12 weeks
Every trader you bring adds to your multiplier.
14 referred so far
ILLUSTRATIVE. MECHANICS CONFIRMED WITH VEST BEFORE ANNOUNCEMENT
OBJECTIVE
OBJ 01
THE TARGET
A registered, waiting audience at launch instead of a standing start
MEASURED BY
Pre-registrations, referral rate, share of existing point holders retained
WHAT IT PRODUCES
A launch-day audience, a protected relationship with the existing farming base, and a referral list that carries into every later season.
PHASE 2 / BUILD THE META
REQUIRES SEASON 0 SNAPSHOT FROM VEST
07 / CAMPAIGN 07
Season 1 launch
The peak moment of the program. Leaderboard live, everything activated at once.
WHAT IT IS
Season 1 is themed as Earnings Season so it feeds the Earnings Nights franchise directly rather than competing with it. Season 0 balances carry across in full. Ambassadors, the Trencher Squad, partner communities and paid all activate on the same day.
THE BEATS
EXH_01 / SEASON LEADERBOARD
SEASON 01
68 DAYS REMAININGRANK
TRADER
VOLUME
POINTS
YOUR RANK
418
POINTS
14,820
TO NEXT TIER
2,140
EXH_02 / THE TRADING VENUE
SIZE
2,500 USDC
Est. liq. 179.84
OPEN POSITIONS
+120 SEASON POINTSTHE LEADERBOARD IS THE REASON TO RETURN. THE VENUE IS WHERE THE POINTS ARE EARNED.
OBJECTIVE
OBJ 01, OBJ 02
THE TARGET
The largest single activity spike of the engagement, with retention holding through the season
MEASURED BY
Active traders, volume, weekly return rate against Week 1
WHAT IT PRODUCES
A twelve week competitive narrative, weekly content from standings movement, and a retained trader base that persists past the season.
PHASE 2 / BUILD THE META
THEMED AS EARNINGS SEASON
07 / CAMPAIGN 08
Perp Résumé launch
The conversion asset, placed mid-season so it reinvigorates rather than competes with the launch.
WHAT IT IS
A wallet scanner that shows a trader everywhere they have traded perps, their total volume, their percentile, the fees they paid elsewhere, and one line that does the actual work: how many crypto pairs they have traded versus how many stocks. The scan is aimed squarely at high-volume traders on competing venues. Points credit on first Vest trade, not on connect, so trading history acts as its own sybil filter.
THE BEATS
VEST
RÉSUMÉ / TRADE
Where have you actually traded?
Connect your wallet. See every venue, every dollar, every fee.
TOTAL VOLUME
$2,847,320
TOP 4% OF ALL TRADERS SCANNEDWHERE YOU TRADED
HEAD TO HEAD
VENUE COVERAGE LIMITED TO INDEXABLE COUNTERPARTIES. SCOPE CONFIRMED AT BUILD.
OBJECTIVE
OBJ 01, OBJ 02
THE TARGET
Conversion of high-volume traders from competing venues, directly into an active season
MEASURED BY
Wallets scanned, scan to first trade conversion, volume from converted wallets
WHAT IT PRODUCES
A qualified acquisition list ranked by proven trading volume, and a referral mechanic built into the asset itself.
PHASE 2 / BUILD THE META
LAUNCHES MID-SEASON, NOT AT LAUNCH
07 / CAMPAIGN 09
Vest Capital prop push
A parallel revenue campaign into the audience that already buys funded challenges.
WHAT IT IS
Vest Capital currently reaches crypto audiences. The people who actually buy evaluations sit in prop and funded-trader communities, on Whop, in trading Discords and on YouTube. This campaign runs alongside the season with entirely separate creative and language, built for a market that already understands challenges, drawdown rules and profit splits.
THE BEATS
THE FUNNEL
REACH
[placeholder]
OFFER PAGE
[placeholder]
EVALUATION BOUGHT
[placeholder]
FUNDED TRADER
[placeholder]
COST PER FUNDED TRADER
[placeholder]
EXH_01 / OFFER PAGE
VEST
EVALUATIONS / RULES
Trade our money. Keep 90%.
Pass the evaluation. Get funded the same day. Withdraw in USDC.
SILVER
GOLD
PLATINUM
MOST POPULAR90% PROFIT SPLIT
INSTANT USDC PAYOUT
NO KYC
ILLUSTRATIVE. PRICING CONFIRMED WITH VEST CAPITAL
OBJECTIVE
OBJ 05
THE TARGET
A predictable evaluation funnel with a known and improving cost per funded trader
MEASURED BY
Evaluations sold, pass rate, cost per funded trader
WHAT IT PRODUCES
A revenue line that runs independently of trading volume, and a trader cohort that arrives with intent and skill already in place.
PHASE 2 / BUILD THE META
RUNS PARALLEL TO SEASON 1
07 / CAMPAIGN 10
Season 1 close
Prove the season was real, which is what makes Season 2 pre-registration work.
WHAT IT IS
Most points programs end quietly. This one ends publicly. Final standings published, rewards distributed on a stated date, winners profiled, and full season results released including volume, participation and payouts. The credibility built here is the entire basis of the next season's demand.
THE BEATS
EXH_01 / SEASON RESULTS
TOTAL VOLUME
[placeholder]
PARTICIPANTS
[placeholder]
REWARDS PAID
[placeholder]
NEW TRADERS
[placeholder]
#2
@cobie
81,440 pts · $26,000
#1
@hsaka
94,120 pts · $42,000
#3
@0xngmi
72,180 pts · $14,000
EXH_02 / WINNER CARD
SEASON 01
#1
@hsaka
VEST
VOLUME
$18.4M
POINTS
94,120
REWARD
$42,000
EVERY WINNER RECEIVES A CARD BUILT TO BE POSTED
OBJECTIVE
OBJ 03
THE TARGET
Public, verifiable proof the season paid out as stated
MEASURED BY
Reward distribution completion, sentiment, Season 2 pre-registration rate
WHAT IT PRODUCES
The credibility that makes every later season easier to launch, and a set of winner assets that market the next one.
PHASE 2 / BUILD THE META
FEEDS DIRECTLY INTO SEASON 2
07 / CAMPAIGN 11
Web2 expansion launch
The mainstream push. Same position, entirely different content and creators.
WHAT IT IS
The stock and options audience is the larger long-term pool and has been effectively unaddressed. This campaign activates the full Web2 engine as a coordinated launch rather than trickling creators in: TikTok, Reels, YouTube, TradingView, fintwit and macro, with search and Reddit capturing the demand the creators generate.
THE BEATS
THE CREATIVE
TIKTOK
My broker wouldn't let me do this
142K · 8.4K · 1.2K
REELS
NVDA 50x
+$6,420
96K · 5.1K · 780
YOUTUBE
I traded NVDA earnings with 50x leverage
14:22
211K views
TRADINGVIEW
trade this on Vest
THE BRIEF NEVER OPENS WITH VEST
“Everyone is talking about this stock, so I traded it with leverage.”
“NVDA earnings are tonight. Here is the trade I am taking.”
“This stock started ripping today, so I tried shorting it.”
ILLUSTRATIVE. CREATIVE BUILT PER PLATFORM AND PER CREATOR
OBJECTIVE
OBJ 01, OBJ 04
THE TARGET
The first meaningful non-crypto trader cohort, and category presence in equity trading communities
MEASURED BY
Signups from non-crypto channels, share of new traders arriving outside the crypto funnel
WHAT IT PRODUCES
A second acquisition engine that does not depend on crypto market conditions, and a creative library that continues running after the launch window.
PHASE 3 / EXPAND
LARGEST CREATOR SPEND OF THE PROGRAM
07 / CAMPAIGN 12
Season 2
The repeat. Same shape as Season 1, with partner community competition added.
WHAT IT IS
Season 2 runs the proven structure with two changes. Partner communities receive their own tracking and compete against each other, giving partners a reason to activate their audiences repeatedly instead of mentioning Vest once. Mechanics are refined against what Season 1 data showed actually drove volume.
THE BEATS
SEASON ON SEASON
METRIC
SEASON 1
SEASON 2
EXH_01 / COMMUNITY STANDINGS
COMMUNITY LEAGUE
SEASON 02COMMUNITY
VOLUME
POINTS
MEMBERS
Every partner community gets its own board.
ILLUSTRATIVE. SEASON 2 TARGETS SET AGAINST SEASON 1 RESULTS
OBJECTIVE
OBJ 02
THE TARGET
Volume growth season on season, with partner communities driving a measurable share
MEASURED BY
Season 2 volume against Season 1, volume attributed to partner communities
WHAT IT PRODUCES
A repeatable engagement structure and a partnership model where partners have a standing reason to activate.
PHASE 3 / EXPAND
MECHANICS REFINED FROM SEASON 1 DATA
07 / CAMPAIGN 13
Copy league
A backed trader roster scored on the money they make for their followers, not for themselves.
WHAT IT IS
A roster of traders receive Vest capital and trade publicly. The leaderboard is not ranked on personal PnL. It ranks on the returns generated for the people following them. That single change gives the trader a reason to explain their thinking, build trust and keep their audience profitable, and gives the audience a reason to follow an entire season rather than participate once.
THE BEATS
EXH_01 / THE LEAGUE TABLE
RANK
TRADER
FOLLOWERS
FOLLOWER PnL
ALLOCATION
Ranked on what they made for others, not for themselves.
EXH_02 / TRADER PROFILE
@gainzy
FOLLOWERS
9,120
FOLLOWER PnL
+$286,400
ALLOCATION
$180,000
OPEN POSITIONS
Allocation increases with follower returns.
DEPENDENT ON COPY INFRASTRUCTURE AND FOLLOWER ATTRIBUTION ON THE VEST ROADMAP
OBJECTIVE
OBJ 02, OBJ 03
THE TARGET
A compounding roster where trader performance directly grows the follower base and the volume behind it
MEASURED BY
Copiers per trader, volume from copied positions, roster growth
WHAT IT PRODUCES
The one mechanic in the program that no competitor is running, and a flywheel where Vest capital is both the incentive and the content engine.
PHASE 4 / COMPOUND
REQUIRES BUILD COMMITMENT FROM VEST
07 / CAMPAIGN 14
Liquidity campaign
A separate audience, a separate proposition, run once the vault has a performance story worth marketing.
WHAT IT IS
Liquidity provision is not marketed like trading. The trader proposition is trade what is moving. The LP proposition is earn from the market being active. The audience is DeFi-native: yield communities, on-chain analysts, newsletters and funds. This campaign is deliberately held until the vault performance supports it, because a weak first impression with this audience is expensive to reverse.
THE BEATS
EXH_01 / THE VAULT
VEST LIQUIDITY VAULT
USDCTOTAL DEPOSITED
[placeholder]
30D APY
[placeholder]
UTILISATION
[placeholder]
YOUR SHARE
[placeholder]
Earn from every trade on the platform.
EXH_02 / PERFORMANCE
VAULT RETURN, NET OF FEES
CUMULATIVE RETURN
[placeholder]
MAX DRAWDOWN
[placeholder]
TRADES SERVICED
[placeholder]
CAMPAIGN GATED ON VAULT PERFORMANCE. TIMING CONFIRMED WITH VEST.
OBJECTIVE
OBJ 02
THE TARGET
Deeper liquidity supporting volume capacity across every other audience
MEASURED BY
Vault deposits, depositor count, volume capacity unlocked
WHAT IT PRODUCES
The capacity that lets every other campaign scale, and a DeFi-native audience Vest does not currently reach.
PHASE 4 / COMPOUND
GATED ON VAULT PERFORMANCE
04
SECTION FOUR
Scope of work
Every workstream in the program, its scope, how it runs and what it produces.
01
Scope overview
02
Scope detail
09 / SCOPE OVERVIEW
Twelve functions, one team
Every function runs continuously. The campaigns are what they produce.
Strategy, brand and creative
The messaging house every other function runs from, and the assets to execute it weekly.
Social media management
Daily publishing across X, Instagram and TikTok, with each platform doing a different job for a different audience.
Community management
Discord and Telegram run as a trading floor, not a support desk.
Crypto creator and KOL management
Roster recruitment, the Trencher Squad, and continuous native seeding across Crypto Twitter.
Web2 creator engine
Scaled short-form and long-form creators across TikTok, Reels, YouTube, TradingView and fintwit.
Ambassador and season operations
The ambassador program and the seasonal points system that gives both audiences a reason to come back.
Viral product builds
Owned acquisition assets that work without a wallet and without an ad budget behind them.
SEO, GEO and AI search
Page one on the category terms, correct citation in AI answers, and same-day publishing when a ticker moves.
Reddit and community distribution
Native presence in the communities where traders already compare platforms.
Paid social
Meta and X spend behind the creative and audiences that convert, measured on cost per funded trader.
Email and CRM
Capture once, then use the market calendar to bring the trader back.
PR, partnerships and BD
Category narrative, and integrations with the platforms that already aggregate active traders.
WHY THIS COMPOUNDS
Every function feeds the next. Creators produce content, content produces search demand, search captures traders, traders produce PnL, and PnL becomes the creative the next wave runs on. The system keeps working in the weeks between campaigns.
10 / SCOPE 01
Strategy, brand and creative
Fix what Vest stands for, then produce everything the rest of the program runs on.
WHAT WE DELIVER
HOW IT RUNS
CORE POSITIONING
24/7 access to thousands of markets, with leverage.
Crypto traders
Trade stocks from the same wallet
Stock traders
Leverage your broker will not give you
Funded traders
Trade our capital, keep what you win
Press and analysts
Where crypto trading behaviour meets real equities
PROOF AND GUARDRAILS
Self-custodial, no market hours, 50x leverage, USDC settlement, backed by Jane Street, Coinbase Ventures, Greylock and Portal Ventures.
ILLUSTRATIVE STRUCTURE, BUILT FROM VEST INPUTS IN WEEK ONE
Delivered in the first two weeks, then held as the reference every other function is checked against.
10 / SCOPE 02
Social media management
Daily publishing across three platforms, each doing a different job for a different audience.
WHAT WE DELIVER
HOW IT RUNS
X
AUDIENCE
Crypto traders, fintwit, press
JOB
Speed, market reaction, category presence
AUDIENCE
Stock and options traders
JOB
Credibility and explanation
TikTok
AUDIENCE
New and mainstream retail traders
JOB
Discovery and volume
ONE POSITION, THREE DIFFERENT ARGUMENTS
Begins week two, once the messaging house is signed off, and runs daily for the full term.
10 / SCOPE 03
Community management
Discord run as a trading floor rather than a support desk.
WHAT WE DELIVER
HOW IT RUNS
TRADING FLOOR
# market-open
# whats-moving
# earnings-night
# macro
TICKERS
# nvda
# tsla
# crypto-majors
# new-listings
PROOF
# pnl
# leaderboard
# funded-traders
PROGRAMS
# season-standings
# ambassadors
# support
STRUCTURE BUILT AROUND WHAT THE MARKET IS DOING, NOT AROUND THE PRODUCT
Live from week two, then operated daily for the full term.
10 / SCOPE 04
Crypto creator and KOL management
A standing roster of crypto-native traders trading stocks through Vest, not a sequence of sponsored posts.
WHAT WE DELIVER
HOW IT RUNS
TIER 01
THE TRENCHER SQUAD
6 to 8 named traders, recurring, branded identity
Continuous output, coordinated on every major event
TIER 02
ACTIVATION ROSTER
20 to 30 mid-tier crypto traders
Activated per campaign and per earnings event
TIER 03
SEEDING NETWORK
50+ accounts running native content
No Vest mention required, behaviour first
INDICATIVE STRUCTURE, SIZED AGAINST FINAL BUDGET
Recruitment from week one, first coordinated activation in month one.
10 / SCOPE 05
Web2 creator engine
Scaled creator distribution into the stock and options audience, briefed the same week a ticker starts moving.
WHAT WE DELIVER
HOW IT RUNS
01
SIGNAL
Ticker moves
Day 0
02
BRIEF
Angle written
Day 0
03
PRODUCE
Creators film
Day 1
04
PUBLISH
Content live
Day 2
05
AMPLIFY
Paid behind winners
Day 3
EXAMPLE BRIEF LINES
“Everyone is talking about this stock, so I traded it with leverage.”
“NVDA earnings are tonight. Here is the trade I am taking.”
“My broker would not let me do this.”
Recruitment from month two, scaled from month four.
10 / SCOPE 06
Ambassador and season operations
The programs that give both audiences a reason to come back between market events.
WHAT WE DELIVER
HOW IT RUNS
SEASON 01
18 DAYS REMAININGRANK
TRADER
VOLUME
POINTS
01
@delta_neutral
$18.4M
412,900
02
@perpsonly
$14.1M
366,400
03
@nvda_maxi
$11.8M
298,750
04
@youYOU
$9.2M
241,300
05
@sizeup
$8.7M
228,110
06
@earningsnight
$7.3M
196,480
07
@fundedfade
$6.1M
171,020
08
@tickerhunter
$5.4M
154,660
YOUR RANK
418
POINTS
14,820
TO NEXT TIER
2,140
THE SHIFT FROM “I HAVE 14,820 POINTS” TO “I AM 418TH THIS SEASON”
Ambassador program from month one, Season 1 from month two.
10 / SCOPE 07
Viral product builds
Owned acquisition assets that spread without paid support and work on people who have never opened a wallet.
WHAT WE DELIVER
HOW IT RUNS
EXH_01 / THE TICKER CARD
$HANDLE
SECTOR
Crypto Infrastructure
MARKET CAP
$2.4M
P/E
340
52W RANGE
RATING
STRONG BUYMOST SIMILAR
TSLA · $421.60
EXH_02 / THE PERP RÉSUMÉ
TOTAL VOLUME
$2,847,320
PERCENTILE
Top 4%
VENUES
41%
28%
19%
12%
You paid $4,271 in fees elsewhere. On Vest that is zero.
63 crypto pairs traded. 0 stocks.
CLAIM YOUR POINTS
Ticker Card in month one, Perp Résumé in month three.
10 / SCOPE 08
SEO, GEO and AI search
Own the terms traders search when they are looking for exactly what Vest does.
WHAT WE DELIVER
HOW IT RUNS
ORGANIC
GOOGLE PAGE 1
trade stocks with leverage
competitor-broker.com
Leverage trading accounts, explained
vest.markets
RANKED BY SURGENCETrade US stocks with leverage, 24/7
markets-guide.com
Best platforms for leveraged stock trading
AI ANSWER
Where can I trade US stocks with leverage 24/7?
Vest Markets offers self-custodial futures on thousands of US equities with up to 50x leverage, outside standard market hours.[1]
Research in week one, publishing from week three, compounding beyond the engagement.
10 / SCOPE 09
Reddit and community distribution
Show up in the threads where traders already compare platforms and ask what to use.
WHAT WE DELIVER
HOW IT RUNS
EXH_01 / HIGH INTENT THREAD
Any way to trade stocks with leverage outside market hours?
↑ 214
u/placeholder_trader
6h
Futures venues are the only way to get leverage once the bell goes. I have been using Vest for after-hours equity exposure and it settles in USDC, so nothing sits with a broker overnight.
TARGET MAP
TRADING AND OPTIONS
r/Daytrading
2.4M members
r/options
1.9M members
r/StockMarket
3.1M members
r/Trading
740K members
CRYPTO AND FUNDED
r/CryptoCurrency
8.2M members
r/perpetuals
180K members
r/PropTrading
210K members
r/FundedTraders
96K members
Mapping in month one, scaled participation from month two.
10 / SCOPE 10
Paid social
Spend concentrated behind the creative and audiences that produce funded traders, not impressions.
WHAT WE DELIVER
HOW IT RUNS
CREATIVE TESTING
Your broker closes. We do not.
CTR 2.4% · CPA $38
50x on NVDA, from your wallet.
CTR 3.9% · CPA $21
WINNERThousands of markets, one account.
CTR 1.8% · CPA $54
THE FUNNEL
IMPRESSIONS
4,200,000
LANDING PAGE
126,000
SIGNUP
9,400
FIRST TRADE
3,150
SPEND PASSED THROUGH AT COST, NO MARKUP
Live from month one at test scale, scaled behind proven creative from month two.
10 / SCOPE 11
Email and CRM
Capture the trader once, then use the market calendar to bring them back.
WHAT WE DELIVER
HOW IT RUNS
TRIGGER MAP
TRIGGER
SEND
INTENDED ACTION
Earnings 48h out
Earnings night preview
Take a position
New listing
Ticker now live
First trade on new market
Season standings
Weekly rank update
Return and climb
14 days inactive
What you missed
Reactivate
EXH_01 / EARNINGS PREVIEW
SUBJECT: NVDA reports tonight. Here is the setup.
NVDA
EARNINGS 21:00 UTC
Implied move of 7.4% priced into options
Last four prints beat, the stock fell twice
Trades on Vest through the print, no market hours
TRADE IT NOW
Build in month one, triggered sends live from month two.
10 / SCOPE 12
PR, partnerships and BD
Build the category narrative, and integrate with the platforms that already aggregate active traders.
WHAT WE DELIVER
HOW IT RUNS
TRADING COMMUNITIES
Own leaderboard, own allocation
NEWSLETTERS
They call the move, Vest is where it trades
CHARTING AND TOOLS
Setup identified, Vest is the execution layer
VEST
FUNDED AND WHOP
Vest Capital as the funded product
BROADCAST HOSTS
Live coverage on earnings and macro
ANALYTICS AND SIGNALS
Signal to position in one step
THE OBJECTIVE IS A SMALL NUMBER OF PARTNERSHIPS WITH USER BEHAVIOUR ATTACHED, NOT A LOGO WALL
Narrative in month one, first partnerships live from month two.
05
SECTION FIVE
Delivery, measurement and commercials
What runs in each phase, how it is measured, and what it costs.
01
The phase plan
02
Measurement and reporting
03
Commercials
10 / THE PLAN
Everything runs from day one
The full scope is live from the start. Later phases are about scale and sequencing, not switch-ons.
PHASE 01
Ignite
WHAT RUNS
Brand consolidated, messaging house signed off
Ticker Card live and seeded
Trencher Squad revealed and trading
Ambassador program open and onboarding
Social, community, SEO and creator functions live
WHAT EXISTS BY THE END
One resolved brand, a working owned acquisition asset, a standing creator roster, and a trained amplification network in position.
PHASE 02
Build the meta
WHAT RUNS
Earnings Nights running on the market calendar
Season 1 pre-registration, launch and close
Perp Résumé live mid-season
Vest Capital funnel running in parallel
Paid scaled behind the creative that converts
WHAT EXISTS BY THE END
A completed season with published results, a converted cohort from competing venues, and a measurable evaluation funnel.
PHASE 03
Expand
WHAT RUNS
Web2 creator engine activated across all platforms
Search and Reddit scaled behind creator demand
Season 2 with partner community categories
Paid concentrated on the segments producing traders
WHAT EXISTS BY THE END
A second acquisition engine independent of crypto conditions, and category presence in equity trading communities.
PHASE 04
Compound
WHAT RUNS
Copy league, subject to Vest build commitment
Liquidity campaign, gated on vault performance
Partnerships and formats producing repeat traders scaled
Underperforming channels retired
WHAT EXISTS BY THE END
A compounding trader flywheel, deeper liquidity capacity, and owned assets that keep working after the engagement.
WHY THE RETAINER IS FLAT
Nothing is held back for later phases. The same team runs the same full scope throughout. Phases describe what is being launched, not what is being unlocked.
PHASE TIMING CONFIRMED AGAINST FINAL TERM
11 / MEASUREMENT
What gets reported, and how often
Every function and every campaign reports against one of the five objectives set in week one.
Traders
OBJECTIVE OBJ 01
WHAT WE REPORT
Signups and first deposits by source
Wallets scanned and scan to first trade conversion
Share of new traders arriving outside the crypto funnel
Volume
OBJECTIVE OBJ 02
WHAT WE REPORT
Volume against baseline, weekly
Volume on event days versus non-event days
Active traders per event and repeat trade rate
Mindshare
OBJECTIVE OBJ 03
WHAT WE REPORT
Roster and creator reach
Organic mentions and share of voice on the category
Community growth and engagement from target segments
Search and AI
OBJECTIVE OBJ 04
WHAT WE REPORT
Rankings against the priority clusters
AI citation checks across the major engines
Organic traffic and high-intent page performance
Vest Capital
OBJECTIVE OBJ 05
WHAT WE REPORT
Evaluations sold and pass rate
Cost per funded trader
Funded trader retention and payout volume
WEEKLY
Dashboard update and a short written read on what moved, and what we are changing because of it.
MONTHLY
Full performance review against the five objectives, with the plan for the month ahead.
BASELINE
Measured in week one, before anything launches, so every number has something to be compared to.
12 / COMMERCIALS
One program, everything included
No tiers, no held-back scope. The full team across every function from week one.
[TBD]
PER MONTH, [TBD] MONTH TERM
Strategy, brand and creative
Social media management
Community management
Crypto creator and KOL management
Web2 creator engine
Ambassador and season operations
Viral product builds
SEO, GEO and AI search
Reddit and community distribution
Paid social
Email and CRM
PR, partnerships and BD
REPORTING
Weekly dashboards and a written read on what moved. Monthly performance review against the five objectives set in week one.
MEDIA AND CREATOR SPEND
Paid media, creator fees and press distribution sit outside the retainer and are passed through at cost, no markup. Recommended monthly range: [TBD]
TERM AND NOTICE
[TBD] month term, [TBD] notice period.
NOT INCLUDED
Third party tooling licences, exchange or platform listing fees, and any capital allocated to funded trader or season reward pools.
APPENDIX
Detail, evidence and ways of working
01
Governance and ways of working
02
Case study deep dives
03
Design and creative examples
04
Creator and partner network
02
APPENDIX
Case study deep dives
Selected work across Surgence and the partner network.
01
Surgence Labs: ORBT and Bybit
02
Surgence Labs: ETHGas and ADI Predictstreet
03
Surgence Labs: Falcon Finance and Jupiter
04
Koto: GRVT and Trade.Everything
05
0xMedia: Paradex and Everything
06
0xMedia: GRVT and Rootstock
APPENDIX 02 / CASE STUDIES A.1
Surgence Labs: ORBT and Bybit
Selected engagements in full: what we were hired to do, what we built, and what it produced.
ORBT
Unified liquidity layer / DeFi
THE ENGAGEMENT
Launch of a unified liquidity layer for DeFi, taken from positioning through to depositor acquisition. The centrepiece was DeFi Score, an onchain scorecard that established a wallet's baseline ahead of protocol launch and determined how that wallet was recognised when access opened.
WHAT WE DID
THE OUTCOMES
330,000
WALLETS CAPTURED
200,000
COMMUNITY GROWTH
$100M+
SECURED IN PRIVATE ROUNDS
$20M+
TVL ATTRIBUTED TO MARKETING
935K
VIEWS ON DEFI SCORE LAUNCH POST
45.2K
LIKES ON LAUNCH POST
Bybit
Centralised exchange / creator campaign
THE ENGAGEMENT
A creator campaign onboarding Web2 audiences into Bybit through scaled UGC and influencer activation, run under the #IMakeItPossible banner.
WHAT WE DID
THE OUTCOMES
100+
WEB2 UGC CREATORS
10M+
CAMPAIGN IMPRESSIONS
200%
UPTICK IN FUNDED ACCOUNTS THAT WEEK
APPENDIX 02 / CASE STUDIES A.2
Surgence Labs: ETHGas and ADI Predictstreet
Selected engagements in full: what we were hired to do, what we built, and what it produced.
ETHGas
Ethereum gas market / protocol
THE ENGAGEMENT
Protocol and Telegram-led marketing to capture user liquidity and drive token demand, running from positioning through to tier one exchange listings.
WHAT WE DID
THE OUTCOMES
$1B
COMMUNITY GAS SPEND CAPTURED
$2B+
ALL-TIME HIGH FDV
300,000
COMMUNITY GROWTH
BINANCE, BYBIT
TIER 1 EXCHANGE LISTINGS
4.6M
VIEWS ON OPEN GAS INITIATIVE POST
2.6K
LIKES ON THAT POST
ADI Predictstreet
Prediction market / trading product
THE ENGAGEMENT
Go-to-market launch campaign for the official prediction market partner of the FIFA World Cup 2026, covering positioning, points and airdrop mechanics, and user acquisition through to live trading volume.
WHAT WE DID
THE OUTCOMES
100,000+
USERS
20M+
CAMPAIGN IMPRESSIONS
TOP 5
PREDICTION MARKET BY WEEKLY VOLUME
APPENDIX 02 / CASE STUDIES A.3
Surgence Labs: Falcon Finance and Jupiter
Selected engagements in full: what we were hired to do, what we built, and what it produced.
Falcon Finance
Universal collateral layer / RWA synthetic dollar
THE ENGAGEMENT
Go-to-market for a universal collateral layer and RWA-backed synthetic dollar, covering token sale, community scale and dual-market exchange listings including a full Korean market entry.
WHAT WE DID
THE OUTCOMES
$110M+
TOKEN SALE DEPOSITS
200,000+
COMMUNITY SCALED
BINANCE
TIER 1 EXCHANGE LISTING
UPBIT
KOREAN LISTING AND GTM
Jupiter
Solana DEX / product launch
THE ENGAGEMENT
Go-to-market and launch campaign for Jupiter Gacha, taken from announcement through to a number one category position inside the first week.
WHAT WE DID
THE OUTCOMES
$30M
SALES IN WEEK ONE
10M+
CAMPAIGN IMPRESSIONS
NO. 1
GACHA PLATFORM BY WEEKLY VOLUME
APPENDIX 02 / CASE STUDIES A.4
Koto: GRVT and Trade.Everything
Selected engagements in full: what we were hired to do, what we built, and what it produced.
GRVT
Hybrid self-custody derivatives exchange
THE ENGAGEMENT
A 24 week performance record on GRVT, taking a referral programme from zero to $1.63B in referred trading volume and $170K in exchange net profit. Delivery was measured on volume routed, not on impressions.
WHAT WE DID
THE OUTCOMES
$1.63B
REFERRED VOLUME, 24 WEEKS
$170,415
EXCHANGE NET PROFIT
$213,895
LIFETIME TRADING FEES
$197M
PEAK WEEK, 1 JUNE 2026
424x
VOLUME SCALE, EARLY TO MATURE
246
ACCOUNTS ONBOARDED
Figures sourced from the GRVT referral dashboard, Dec 2025 to Jun 2026. Exclusively attributed referral activity, no blended or estimated traffic.
Trade.Everything
Exchange / KOL programme
THE ENGAGEMENT
A cohort of six Vietnamese KOLs run inside a 64-KOL programme spanning six agencies. In May 2026 the cohort ranked second across all agencies by volume delivered, from the smallest roster in the programme.
WHAT WE DID
THE OUTCOMES
$1.09B
COMBINED VOLUME, MAY 2026
$1.01B
REFERRAL VOLUME
$182M
VOLUME PER KOL
$9.3M
VOLUME PER KOL, NEXT AGENCY
19.6x
EFFICIENCY PREMIUM
2ND OF 6
AGENCIES BY VOLUME DELIVERED
Figures sourced from the Trade.Everything May 2026 KOL tracker. Competing agency names redacted.
APPENDIX 02 / CASE STUDIES A.5
0xMedia: Paradex and Everything
Selected engagements in full: what we were hired to do, what we built, and what it produced.
Paradex
Perpetuals DEX / derivatives
THE ENGAGEMENT
An affiliate and referral programme targeting active derivatives traders across the Chinese-speaking market, routing real volume from real traders into the platform through coded referrals and KOL-led distribution.
WHAT WE DID
THE OUTCOMES
$98.86M
TRADING VOLUME, 30 DAYS
1,902
ACTIVE REFEREES
$25,987
TRADING FEES, 30 DAYS
139.17%
EFFECTIVE TRADING COMMISSION
$17.75M
TRACKED REFERRAL VOLUME
25
CODED REFERRAL WALLETS
Paradex Rewards dashboard, 22 Aug to 20 Sep 2025.
Everything
Exchange / token launch
THE ENGAGEMENT
Distribution and referral campaign across the Chinese-speaking market around the $E token presale and on-chain trading, spanning closed groups, KOLs and community, into both the presale and the perpetual contract products.
WHAT WE DID
THE OUTCOMES
$1.97B
PERPS REFERRAL VOLUME, MONTH ONE
670
TOTAL REFERRALS
20%
OF PLATFORM LIFETIME VOLUME
33x
FUNDRAISE ON THE $E PRESALE
14.6B
REFERRAL POINTS
$2M+
USDT REWARDS GENERATED
Everything referral dashboard. Direct: 9 active of 27 invited. Indirect: 78 active of 643 invited.
APPENDIX 02 / CASE STUDIES A.6
0xMedia: GRVT and Rootstock
Selected engagements in full: what we were hired to do, what we built, and what it produced.
GRVT
Perpetuals / derivatives exchange
THE ENGAGEMENT
A performance-driven mandate to drive trading volume at scale across the Chinese-speaking market, structured around a $700M monthly trading volume target with delivery tied to performance milestones.
WHAT WE DID
THE OUTCOMES
$700M
MONTHLY VOLUME TARGET
MILESTONE
PERFORMANCE-LINKED DELIVERY
APAC
GREATER CHINA TARGET MARKET
Engagement mandate as scoped. Delivered volume reported separately.
Rootstock
Bitcoin sidechain / DeFi layer
THE ENGAGEMENT
Media, community and KOL partnership to grow awareness and on-chain activity across the Chinese-speaking market, bringing a Bitcoin-native DeFi narrative to audiences in SG, CN, TW and HK.
WHAT WE DID
THE OUTCOMES
$275M
PEAK DEFI TVL, 2025
$50.54M
BRIDGED TVL
$91.2M
DEFI TVL AT SNAPSHOT
$12.1M
STABLECOIN MARKET CAP
$342K
DEX VOLUME, 24H
$83K
INFLOWS, 24H
Metrics via DefiLlama, snapshot as shown.